Tupperware product illustration – Citrus Wonder

One of Tupperware’s amazing variety of kitchen tools.

Citrus Wonder is one of the Tupperware products designed for juicing oranges, lemons, limes and grapefruit. The height of the juicer makes the extraction easier because it allows even the deepest half of a large citrus fruit. The set has a strainer base designed to collect the pulp and seeds from falling into the juice.

Like any small business, a one-man freelance illustration and graphic design business requires dedication and lots of work. An independent business operator has many different ‘hats to wear’. An income cannot be gathered without the ability to perform the service offered, yet just posting a sign on the door may not be enough to bring customers in. You have to create awareness by promoting yourself effectively, which, if you are on your own, takes time away from the work that you actually want to do. Efforts to promote your services can be ineffective, leaving you without any new customers and nothing to show for it.

It was not long ago that successful promotion depended mostly on printing. Creating awareness was achieved by printed advertising, in newspapers, trade magazines, brochures, business cards, hand-outs and mailers. Printing is expensive and complicated, and requires many steps along the way to a finished product. If new business is not generated, the print campaign failed. You lost money, time and possibly painted yourself in a negative light. A dull and unimaginative campaign could make your potential customers aware of your service, but they won’t use you because your expensive advertising makes you look unprofessional. Every aspect of your marketing should display the same level of competence to achieve credibility.

I am a professional illustrator and graphic designer, specializing in technical illustration, digital graphic design, apparel design, diagrams, charts and product illustration. If you would like to discuss a project, please contact me at mayor.of.rawai@gmail.com and I will reply promptly.

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2 Responses to “Tupperware product illustration – Citrus Wonder”

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  2. [...] am a professional technical illustrator and graphic designer, specializing in technical illustration, digital graphic design, apparel design, diagrams, charts and product illustration. If you would [...]

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